Euro 2024 Meat Industry Impact on UK Consumer Spending
The Euro 2024 meat industry impact is already evident after England reached the final following their dramatic 2-1 win over the Netherlands. Pre-tournament surveys suggested 13% of the English population planned to increase spending on groceries, takeaways, and alcohol. Now, fans are hosting BBQs, visiting pubs, and ordering food deliveries for viewing parties, driving additional demand.
Now, with England in the final, these numbers are expected to rise as fans host BBQs, visit pubs and bars, or order takeaways for viewing parties.
(Independent,2024)
Record Sales for Burgers, Chicken Wings, and Lean Beef
Initial projections suggest UK retail sales could rise by £2.1 billion, with food and drink accounting for most of this growth. Burgers, hot dogs, and chicken wings are seeing the largest increases.
The rise in demand is particularly beneficial for lean beef, which has seen stronger sales at a time when UK cow supplies are down 13% compared to 2023. This trend demonstrates the clear Euro 2024 meat industry impact on both supply and consumer preferences.
Euro 2024 Boosts UK Export Trade
With 2.7 million tickets sold across Germany, millions more are watching in fan zones and bars, boosting international interest. Export prices for UK barren cows have risen, reflecting stronger German demand.
Similar trends may occur with exports to France, which is preparing to welcome global visitors for the 2024 Olympic Games. This presents further opportunities for UK meat producers to capitalise on heightened global interest.